To my Cuzzin

Dear Harvey,

It was really good to talk with you the other day about what you wanted to do with your life. I think that you will go far in business management. I really hope the best for you and your family to be.

I told you a little bit about what I wanted to to with my life and what field I wanted to go in. I wanted to share with you a little bit more about it. I didn't really know at the time what Public Relations was all about. I just knew that it involved me being the bridge between a company and the public or a bridge between a companies management and the employess. I have come to further understand that I have to be a "Master of Trades" if you will. PR work involves a whole spectrum of work including fund raising, event planning, strategic market planning, research of products and companies and being able to present ideas in such a way that breeds success in any venue.

It sounds like a lot of work. It requires a lot of creativity and a never ending hunger for information. Like I said, a master of trades, but I am not all that nervous to start my career. I want to be able to make a difference in the world. I want to be able to accomplish a lot of things that would help benefit the company that I would eventually represent but also influence the public in a positive way. I have been considering a masters in social work. I haven't really decided whether or not I want to go into no-profit or not. I think that I could excel in both. But the best part I think is being able to be self-sufficient. I also want to have marketable skills and be able to take responsibility in my mom's business.

Some example of PR work would be the Tylenol scare in the 1980's. Some guy was putting rat poison in the bottles of Tylenol and had killed some people. What Tylenol then had to do was come up with a plan on how they were going to fix the problem of their bottles and what they were going to do about the victims. It was the PR department that gave a news release of their decision to manufacture seals on every bottle they distributed and did a compaign on that issue. It brought about change with the distribution of all bottled medications and made them more secure. It is an example that is negative, but very moving in making a difference. I am really excited to get my hands dirty in my classes and wrap my brain around it.

I hope that all is well with your parents and your siblings. Please give them my regards. I miss the old days. We need to get together more often.

Sincerely

Josh