Dear Limited Brands

Joshua Rosen
214 Bullen Hall,
Logan, UT 84321
January 26, 2009

Les Wexner
Limited Brands
Three Limited Parkway
Columbus, OH 43230

Dear Les Wexner,

I have always loved your company. I have always enjoyed the innovation of your body products featured in Bath and Body Works as well as in C.O.Bigelow. I have always enjoyed the high quality ingredients used to make your products.

In the past couple of years, I have grown to love and hoard your upper end products sold in Bath and Body Works: Tutti Dolci, Aquatanica, Ile de Tahiti, Shea Cashmere and Breathe. To my dismay, you have discontinued them all. To my recent discovery, you have brought back Ile de Tahiti, without Fei Banana, as a limited addition. I liked them because of the high placement of quality ingredients in those products. They were perfect in price in between the greasy Signature Collection and the chemically inclined Wexler. I liked how they were the middle man in price and better quality. Since you have got ride of them, there isn’t any product in your stores that put real “emphasis on innovation from nature.” If anything, that is what you are not doing. I have not enjoyed coming to your stores for this reason.

The ingredients in the Signature Collection in your lotions and creams are mineral oil and glycerin with a bunch of filler including paraben. Wexler is just too high for all the chemicals found in those 1.0 oz bottles for $55.

I understand you cycle things out to bring in new items into your stores. I haven’t seen anything worth seeing that could replace your middle man products. Yes, you have made the fragrance stronger in your Signature Collection lotions and shower/bubble bath. That isn’t what I am looking for, I am looking for “treatments with botanical and natural ingredients with proven effectiveness.” You have discontinued the products that hold to that statement.
I would like to see more “innovation from nature” in your products, not just the smell and labeling. I would like to see more products that actually improve the “emotional and physical being,” of your customers who have been loyal to your line of body care. Needless to say, I feel that Bath and Body Works has not kept up with the slogan, “the world’s best fashion brands.” Although, I would like to continue to my association with your company, I will look elsewhere if this type of service is a service that I should expect in the future.

Sincerely

Joshua Rosen